Objective
When in search results, the <title> tag represents a clickable link to your web page. A short and meaningful title
with keywords will generate more clicks and therefore more visitors on your website
Search Engines
The <title> tag has a significant value helping search engine to determine the content of the page. Adding
the page's main keywords in the title will definately increase your chances to rank higher in search results.
Value
The <title> tag should not only contain a keywords enumeration and should have a total of 70 characters or
less. More than that, the content could not be all displayed.
Objective
The meta description teases the visitor by describing what is in the page content. In search results, the meta description
is displayed under the title.
Search Engines
Most search engines won't display more than 150 characters so it is important to consider the length of your description.
Value
A good meta description will encourage visitors to come in and visit your website. Being brief and having accurate keywords
is an asset to get the most out of every search where your website is displayed.